Mar 4, 2019
If you make something worth talking about, the market will talk about it. If you invest time and money in creating an extraordinary experience for your prospects & clients, your Brand will gain loyalty & referrals.
That's one model. A model where we're paying & paying & paying. And then the other model is a fixed cost. We paid once because we designed it right. We invested in a killer piece of content. And by paying once, we're able to spend less on media or on paying again and again and again.