Feb 8, 2019
If we don't do effective marketing, change doesn’t happen. Over the last several episodes we’ve taken a significant diversion into how change actually feels to people.
What we believe; who else believes it; what we want and where we’re headed. Today I’ve brought you to a fork in the road.
You’ve got to decide: “Are you in the business of changing how your prospects get what they want?” Meaning: “You find a hole and fill it” or “Are you going to go deeper and change what they want altogether?”