Feb 1, 2019
Today I’m going to show you one of my best-kept secrets for positioning your brand at the top of your niche. Think of positioning like this:
You’re doing a service for your clients. They have hooks in their head. They want to hang something on them.
They have needs that have been ignored by everyone who's rushing to be part of the crowd. And when we do a good job of positioning ourselves, we're doing the opposite.
We are going away from the crowd on purpose, on axis that have not yet been explored.