Jan 26, 2019
The book is based on real-world “in the trenches” data where the authors performed one of the largest studies of its kind.
Their research included over 6K+ salespeople & 90+ companies across different industries for the purposes of determining the characteristics of successful sales reps.
After collecting & sorting through all the data, they assembled what many believe is a roadmap that can help you sell consistently & more effectively. I highly recommend this book.