Nov 30, 2018
To build your Brand recognition your primary goal should be to achieve authority status in the minds of your prospects and clients. But you’ve got to become more than an authority today if this is going to work for you.
You’ve got to become a Trusted Authority. Trust is one of the most valuable assets you can own, & trust in your professional reputation is now more important than the quality of the products or services you sell. That’s not my opinion. That’s according to the 2012 Edelman Trust Barometer