Nov 2, 2018
Even if your brand has the best story or compelling topic imaginable, it still requires more to spread.
Successful word of mouth brands make the biggest impact by providing the infrastructure that’s needed to help their messages spread.
In the last 18 months there’s been a significant increase in the number of brands using word of mouth as a marketing technique.
That increase is due to the growth and availability of free tools for monitoring and engaging with online word of mouth conversations.