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Oct 24, 2018

The desire to be a part of a group is one of the most powerful human emotions. We want very badly to be connected.  Talking about products & services is one way we achieve that connection.

Our clothes, our cars, & where we shop are ways we show who we are. We share a bond with people who like the same teams or bands that we do, and we feel a similar connection with those who like the same cars or clothes.

The passion generated by being in a group of enthusiasts translates very easily into word of mouth.