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Oct 18, 2018

The desire certain types of people have to look smart, appear valuable or important is often paired with an altruistic higher-level motivation – “The genuine desire to help other people.”

They want everyone else to enjoy what they are enjoying, and it bothers them when they see people making bad decisions.

To generate more word of mouth marketing, identify these people in your tribe and help them to help others.  Give them samples to share, information to distribute, and messages to forward.