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Sep 13, 2018

Successful business owners are generally better prospects than struggling business owners. Going after affluent prospects typically pays better than going after prospects who are 2-months behind on their car payment

Prospects who WANT what you’re selling are better targets than prospects who NEED what you’re selling

In business, landing a big client is like catching a trophy Bass. Few people know where to find them or how to catch them, but the ones that do consistently bring home the trophies