Dec 31, 2018
Whether you’re a consultant; a coach; a professional or a small business owner, I want you to realize that there are only five levels of people who do what you do.
And if you want your business to grow; if you want your brand to become the most-respected; most-trusted; most in-demand in your marketplace you’re going to have to become remarkable.
You’re going to have to decide: Are you someone who does a job, or are you a brand? And what it means to be a brand is to make promises that stand for something.