Feb 18, 2019
Your Brand is the way your prospects and clients think of the promises you make; your brand is a shortcut.
It is a shortcut for all of the things prospects and clients have in their head about what to expect from you
The brand is something you earn. The brand is the sum total of all your marketing.
But you can’t do...
Feb 16, 2019
This is a book about making marketing more human. It is a book about and for marketers, but it focuses most of its content on the things that matter most to our clients, customers, patients.
The book spends a good deal of time highlighting how lazy we (as business owners and marketers) have become (rightly...
Feb 15, 2019
An effective marketing plan for 2019 requires an entirely different approach than you’re probably used to taking.
An effective marketing plan is based on empathy, humility and your ability to become magnetic to your perfect prospects. Empathy because we understand our marketing is for them.
We understand that we...
Feb 11, 2019
On today’s show I want to talk about a subject that came up after a recent training with Members in the FunnelTribes Community. Ryan, (who owns an HVAC company and has been a Member for approximately 6-months in the FunnelTribes community) submitted a lengthy question to me after the training.
That question led to...
Feb 9, 2019
In “Crush It!” (2009) and “Crushing It! the follow up book (2018) Gary Vaynerchuk goes into great detail on the importance of creating compelling content; investing in your brand on social platforms; of being “self-aware” and how it impacts your success in today’s market.
So, if you’re like me & the most...