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Feb 22, 2019

There are two ways to think about pricing (as it relates to marketing), and we're going to talk about both of them because they're related.

First, is that marketing changes your pricing.  And second, is that pricing changes your marketing

It turns out that most people (most of the time), make decisions about choosing something based on how the price compares to the prices of competing products and services.

Price anchors us and we use price as a clue as to which kind of product or service we ought to buy