Dec 12, 2018
People don’t want your products and services, they want what it will do for them. They want it for the way it will make them feel. When you get right down to it, most of us deliver the same feelings.
We just do it with different services, with different products and stories.
If you can give someone a sense of belonging; connection peace-of-mind; status; or one of the other desirable emotions, you will have discovered the secret behind all great marketing that sells … that creates winning brands.