Nov 24, 2018
I just finished reading Godin’s newest book “This Is Marketing”, which was awesome. I’m starting, however, the series off with Godin’s previous book “Linchpin” because it’s the perfect primer for “This Is Marketing.” Linchpin reviews the rapid changes that are (and continue) taking place in the marketplace.
The premise of Linchpin is that you must become indispensable… an artist among drones. If you or your business is simply “a better version of more of the same”, your future is in peril.