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Oct 26, 2018

There’s an old Yogi Berra saying: “Nobody goes there anymore; it’s too crowded!” Understanding why people engage in positive word of mouth reveals fact #2: Overexposure kills the desire to share.

This is one of the most obvious (but most overlooked aspects) of word of mouth. If you want to keep positive word-of-mouth going, keep your brand new and fresh.

Don’t continue doing things “the same old way” year after year and expect people to be excited about sharing news about your brand with others.