Oct 24, 2018
The desire to be a part of a group is one of the most powerful human emotions. We want very badly to be connected. Talking about products & services is one way we achieve that connection.
Our clothes, our cars, & where we shop are ways we show who we are. We share a bond with people who like the same teams or bands that we do, and we feel a similar connection with those who like the same cars or clothes.
The passion generated by being in a group of enthusiasts translates very easily into word of mouth.