Oct 5, 2018
Most human beings are lazy. In fact, they’re often incredibly lazy. So, if you want positive word-of-mouth buzz about you and your brand to spread like wild fire - you’re going to have to provide the spark to ignite the inferno.
“OK! So, how do you do that, Ken?” There are two things to get this process started:
Your super-simple message should be one-sentence long and should revolve around a simple topic that anyone can remember.