Sep 1, 2018
If you want your prospects to consistently become paying clients … you’ve got to know (specifically and intimately) how they’ll benefit (directly and personally) by becoming your client
And as part of your normal routine, you will put yourself (in the client’s shoes and answers the question:
“If I were the client in this situation, what are all the ways this product or service would benefit me? And if I don't invest in this product or service ... what are all the ways I'll lose out?"